Branding for one of our favourite spots, Sugarloaf Provincial Park. Atlantic Canada’s first lift-access mountain bike park and the premier riding destination in Atlantic Canada. Drawing inspiration from traditional park patches, we crafted a timeless brand world deeply rooted in mountain biking culture that would resonate with riders. Paired with a modern bilingual WordPress theme that serves both the Bike Park and the Provincial Park as a whole.
Since setting their brands’ foundation we annually collaborate on merchandise, content creation, trail signage, maps, marketing materials, interior design, brand installations and beyond. Sugarloaf’s commitment to consistency continues to strengthen their brand and grow their audience.
- Industry
-
- Mountain Biking
- Outdoor
- Tourism
- Sugarloaf Bike Park
- sugarloafbikepark.ca
- Sugarloaf Provincial Park
- parcsugarloafpark.ca
Working with Dose Media is a real pleasure. They’re also our clients, which makes them intimately familiar with our products, services, and most importantly our market.
Greg Dion – Sugarloaf Bike Park
Even through a pandemic that closed borders to much of their clientele, in the first year of the new brand launch, merch sales tripled. Demand has never been higher for incredible places like Sugarloaf Bike Park, which continues to see record numbers coming through its gates year after year.
- Industry
-
- Mountain Biking
- Outdoor
- Tourism
- Sugarloaf Bike Park
- sugarloafbikepark.ca
- Sugarloaf Provincial Park
- parcsugarloafpark.ca
