Purple Cow is a telecommunications provider serving the Maritime provinces—but their heart (and their hustle) lives in Nova Scotia. Known for offering Internet at just $60 a month—and fighting hard to keep it that way—they’re scrappy, bold, and unafraid to call out the industry giants for their never-ending price hikes. In our discovery sessions, that underdog energy came through loud and clear, and it shaped the entire brand identity. We leaned into a visual system inspired by graffiti and sticker culture—something that felt raw, rebellious, and ready to be slapped over a Bell billboard. The result strikes a perfect balance: tough but playful, gritty but full of charm. With layers of personality baked into the system, Purple Cow now has an unmistakable presence in a sea of sameness—and the tools to keep standing out for years to come.