Mountain Bike Atlantic was created with and for the riding community, uniting clubs, builders, and organizations across Atlantic Canada to showcase over 30 incredible trail systems. Partnering with ACOA and Friends of Fundy, Dose led the full rollout of branding, website design and development, content creation, and campaign strategy. We hit the trails to capture photo and video highlights, building a vibrant tourism brand that feels authentically East Coast—energetic, welcoming, and driven by the riders who call this place home.
Campaign
Micayla Gatto & Steffi Marth’s Atlantic Canada Road Trip – The Common Denominator
Over two weeks on the road sampling trails from the West Coast of Newfoundland and Labrador to Prince Edward Island, to Nova Scotia and finishing off in New Brunswick – it was one heckuva of a mountain biking trip.
With Micayla driving from BC and Steffi arriving from Germany, their journey started on the West Coast of Newfoundland and Labrador before moving onwards to Prince Edward Island, Nova Scotia and wrapping up in New Brunswick.
We were hit by all kinds of East Coast weather, from warm days to hurricanes, and made the most of this opportunity to share our slice of the world. We witnessed the seasons change as the leaves burst with colour making us soon forget how quickly summer had passed; autumn was here, and it was time to ride!
Special Thanks:
Micayla Gatto, Steffi Marth, Trek Bikes, Ford Bronco, RedBull Canada, City of Corner Brook, Hew and Draw, Salt Box, Ever Outdoor Adventures, Andrew King, Dru & Candace Kennedy, Jenn Eustace, Karen Kennedy, Tourism PEI, Central Coast PEI, Stay Meridian°63 Luxury Camping, Meridian°63 MTB, Joe Downham, Mike Robertson & Amanda Barrett, Julie Arsenault, Dose Media Inc., Foster Beach Tiny Home, Tim & Lindsay Foster, Sugarloaf Provincial Park, Friends of Fundy Outpost Alma, Poley Mountain Bike Park, Be Rad Adventure Co., Sam & Greg Bosence, Melanie Leblanc, Chris Phillips, Scott Dubreuil
