Working with Sickboy Podcast was nothing short of wild, but in the best possible way. The team handed us the reins and let us run, trusting us to reimagine a brand that had been coasting on the same look for nearly a decade. What they had no longer reflected who they were or the genre they were playing in, so we dove headfirst into something way more them. After exploring three different stylescapes, we landed on a direction that drew heavily on ‘90s grunge—raw, loud, and totally unapologetic. The result is a gritty, authentic visual identity that feels true to the crew behind the mic and gives them a totally original platform with endless room to play.