When we were approached to brand the Halifax Thunderbirds, we were thrilled to help bring a professional lacrosse team with deep cultural roots to life. Mi’kmaq-owned, the team’s identity was inspired by Aboriginal art, featuring bold linework, expressive shapes, and packed with symbolism. The branding system is designed for ultimate versatility across uniforms, stadium applications, merchandise, digital platforms and beyond. The result is a powerful brand that embodies strength, heritage, and pride that the city of Halifax has fully embraced.

We’re super proud of this collaboration with Northern Creative, which won a Clio Award for logo design.