When Alexander Keith’s asked us to create a campaign celebrating their 200th anniversary, we couldn’t say no to a brand so deeply rooted in Nova Scotia’s identity. What began as a deep dive into Keith’s 200 years of craftsmanship, entrepreneurship, and pride evolved into a story that bridges past and present.

With our production partners the Northern Creative, we built a mobile studio to capture the resilience and spirit of everyday Nova Scotians. The campaign became a rallying cry—celebrating community, connection, and the province we’re proud to call home.