We partnered with Alexander Keith’s to reimagine their packaging and breathe new life into one of Canada’s most iconic beer brands. The goal was to modernize their look while honouring over two centuries of brewing heritage. By refining typography, enhancing the colour palette, and emphasizing key brand elements, we created a bold, cohesive system that stands strong on the shelf and feels instantly recognizable. The refreshed design celebrates Keith’s craftsmanship, community roots, and unmistakable East Coast spirit—timeless, proud, and brewed to be shared.