We teamed up with our friends at Altitude Media to craft the brand for Newfoundland & Labrador’s Great Coastal Trail. Inspired by the rugged coastline, lush forests, and epic terrain of the Great Northern Peninsula, the identity reflects the raw beauty of the province’s future signature trail for hiking and mountain biking. Set to unfold over the next decade, it will connect communities, natural landmarks, and two world heritage sites—an adventure we can’t wait to take on.