A super fun, vibrant brand identity & website for our good bud Andy Hay of The East Coast Kitchen. Known for making cooking fun and approachable, Andy is a social media rockstar and his recipe website inspires and guides thousands of people in the kitchen every day. We created a playful character design inspired by the legend himself with a timeless design system. This brand is all about bringing joy and excitement to the kitchen with a lil’ touch of nostalgia.

We modernized the new Andy’s East Coast Kitchen website to support their prolific growth with a strong digital platform that will propel them into the future. Improving the home cook experience with improved navigation, predictive search, print formatting and shortcuts to make it the no-brainer when planning your next meal.